Place yourself in the center of the European landscape to understand how to communicate across cultures, hone your critical media literacy, or gain knowledge of new media trends and public relations in Europe.
Is This Program For You?
It’s a good fit if you study:
- Media Studies
- Political science
- Public Relations
While on Study Tour to London, the speaker at Wimbledon told us that each summer they sell strawberries by the thousands at a loss because the strawberries are a symbol of the organization’s value for tradition, and not meant for profit. Many of the decisions they make as a brand revolve much more around their image and reputation than they do around revenue… Visiting local advertising and media companies in Copenhagen and London has showed me how greatly communications strategies can differ based on cultural norms and values.”
– Maddie, Gustavus Adolphus College