The week-long Study Tour takes you to the vibrant city of London that up until the historic Brexit in 2020 was a part of the EU. London is a contrast to Copenhagen on so many parameters including the number of inhabitants that far exceeds the number of inhabitants in all of Denmark. This makes the city vibrant and a wonderful place to explore. We will people watch in the metro, visit a few of the city’s most iconic places, and investigate how a digitized world and a disrupted media market is affecting organizations and markets.
Tour Objectives
- Reflect on your own dependence on new media forms and the practical, ethical, and social impact they have
- Explore specific communities and the ways they use new media to preserve important community values and transcend geographical borders
- Discover new and innovative ways media is being used in British culture
Possible Activities
- Learn from how the Guardian has managed to thrive as a newspaper in a disrupted media market
- Experience Wimbledon to see how media is a core part of their DNA
- Visit the Danish Embassy in London and learn about nation branding and social media
- Explore the Churchill War Rooms and discuss propaganda, old and new media, and how politicians' use of media has changed over time