This course introduces you to the field of strategic communication in Denmark and the UK. Through Field Studies, case studies, guest lectures, and Study Tours, you gain first-hand knowledge of how communication professionals work. Classes are built around Danish and European case studies, giving you a framework to evaluate and create strategic communication campaigns to prepare you for strategic communication tasks in the real world.
I was fascinated to hear about the daily ‘routine’ while at The Guardian, especially as a newspaper in an increasingly digitized world. It was cool to hear from a member of the Social Media Team and then see her in their Snapchat Story minutes later!
