The sports industry has grown to one of the largest industries in the modern society. This sector is in many aspects different from other industries. You gain an understanding of the individual interests and deliveries by the different independent but strongly networked stakeholders in relation to the impacts of sports on the society. This course covers sports economics from both a macro and micro perspective looking at the impact of sports activities on society, including economic impact and national identity, and the financing models, sponsorships, and marketing of sports organizations.
This was probably my favorite course here at DIS. Frederik is a great instructor with a lot of personal experience within the sports industry in Europe. The lectures were three hours long but not hard to get through if you like to talk about sports, marketing, and branding. We talked about these topics and many more without going in too much detail of the economic aspect of the sports industry, which made it more enjoyable. The workshops were also very insightful in comparing the markets of the U.S. and Europe, and I felt the workload was fair yet challenging. The field studies were probably my favorite part–we saw an FC Copenhagen soccer match and an ice hockey game which were a blast! I totally recommend this class to anyone who is a sports player, fan, or simply interested in learning more about the sports world in general.
