This course offers a framework for the development and implementation of a marketing plan, and an introduction to the key elements of brand marketing. Work in groups on a marketing project with a Danish-based company, acquiring hands-on experience with marketing and branding.
Leif H. Rasmussen
DIS Copenhagen Semester Faculty
Cand.merc. (Copenhagen Business School, 1982). Head of Marketing, Faxe Brewery A/S, 1985-1989. Marketing Director, The Danish Brewery Group A/S, 1990-1996. Sales and Marketing Director, Royal Unibrew, 1997-2007. CEO and Owner, Imexpo. With DIS since 2007.