Since the 70s the Nordic countries have been a powerhouse in the creative industries, creating top music acts, Academy award winning movies, acclaimed actors, international designers, fashion brands, and architects. We will study, and learn from, the success of the Nordic countries, including the creative craft, distribution channels and gate keepers, funding options, and marketing tactics that made or supported these amazing creative achievements.
The course covers 360 marketing strategies in creative industries, involving various platforms and channels. By examining some of the most influential companies, creative talents, and celebrities working today, students will learn the fundamental marketing concepts, as well as brand new, digital, state of the art, buzz marketing trends and video tactics, and become masters of brand design and content creation. We will pull from the course lecturer’s experience as entertainment consultant for the Danish Ministry of Foreign Affairs in Los Angeles, classroom discussions, featured commercials, trailers and music videos, student presentations, guest lectures and field studies, and disclose global PR stunts and business cases.
