International Strategy and Leadership: Case StudiesSummer Course

Summer Study Tour
Major Discipline(s)
Business, Management, Marketing
Location: Copenhagen
Session 2

Through intensive studies of a well-known international company, we gain valuable insights in order to make proper analysis of the company’s market situation and international opportunities. Based on these analyzes, we create a strategy that must be applicable for markets worldwide. By visiting the company in three different markets and using specific tools, you discuss and learn how to make plans for implementation of the strategy, including considerations about cultural differences.


Related Discipline(s)

This summer course would also be of interest to the following discipline(s):
Leadership Studies


Leif H. Rasmussen

DIS Summer Faculty

Cand.merc. (Copenhagen Business School, 1982). Head of Marketing, Faxe Brewery A/S, 1985-1989. Marketing Director, The Danish Brewery Group A/S, 1990-1996. Sales and Marketing Director, Royal Unibrew, 1997-2007. CEO and Owner, Imexpo. With DIS since 2007.

Peter Friis-Mikkelsen

DIS Summer Faculty

Master in Law (Copenhagen University, 1991). Past Work experience includes: Partner Group Manager (2002-2005) & Business Manager (2005-2008) both at Microsoft DK; VP Sales at ScanJour A/S (2008-2011), VP Sales Europe at Medical Insight A/S (2011-2012). Current Founder/Partner at COO Consulting (2012-). With DIS since 2016.