This course explores the impact technology has had on the marketing industry, particularly with the advent of the internet. Technological advances have made the latest tools in media production, online media, and social media available to even the smallest businesses and private consumers. This course incorporates the latest advertising techniques. You have the opportunity to work on a business case and learn techniques in producing content such as videos, articles, and email campaigns.
Related Discipline(s)This summer course would also be of interest to the following discipline(s):