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Creative Marketing: Entertainment, Sports, and Events

Creative Marketing: Entertainment, Sports, and Events


Creative Marketing: Entertainment, Sports, and Events

About this course

Since the 70s the Nordic countries have been a powerhouse in the creative industries, creating top music acts, Academy award winning movies, acclaimed actors, international designers, fashion brands, and architects. We will study, and learn from, the success of the Nordic countries, including the creative craft, distribution channels and gate keepers, funding options, and marketing tactics that made or supported these amazing creative achievements.

The course covers 360 marketing strategies in creative industries, involving various platforms and channels. By examining some of the most influential companies, creative talents, and celebrities working today, students will learn the fundamental marketing concepts, as well as brand new, digital, state of the art, buzz marketing trends and video tactics, and become masters of brand design and content creation. We will pull from the course lecturer’s experience as entertainment consultant for the Danish Ministry of Foreign Affairs in Los Angeles, classroom discussions, featured commercials, trailers and music videos, student presentations, guest lectures and field studies, and disclose global PR stunts and business cases.

Syllabus

Syllabus-Spring 2025

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This is the most recent syllabus for this course

Faculty

Benjamin Holk Henriksen

Faculty

Master of Law (University of Copenhagen). M.B.A. (California State University). Certificate in Directing (University of California, Los Angeles). Co-owner of Holk & Lassenius, and together with Fredrik Lassenius, authored and produced the international leadership and marketing research project, ”The Mind of a Leader,” published as books and film series, including Philip Kotler, Anita Roddick, Philippe Starck, Michael Dukakis, and many more. With DIS since 2013.

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