About this course
This course introduces you to the field of strategic communication in Denmark and the UK. Through Field Studies, case studies, guest lectures, and Study Tours, you gain first-hand knowledge of how communication professionals work. Classes are built around Danish and European case studies, giving you a framework to evaluate and create strategic communication campaigns to prepare you for strategic communication tasks in the real world.
Syllabus
“I was fascinated to hear about the daily ‘routine’ while at The Guardian, especially as a newspaper in an increasingly digitized world. It was cool to hear from a member of the Social Media Team and then see her in their Snapchat Story minutes later!”
Faculty
Benjamin Holk Henriksen
FacultyMaster of Law (University of Copenhagen). M.B.A. (California State University). Certificate in Directing (University of California, Los Angeles). Co-owner of Holk & Lassenius, and together with Fredrik Lassenius, authored and produced the international leadership and marketing research project, ”The Mind of a Leader,” published as books and film series, including Philip Kotler, Anita Roddick, Philippe Starck, Michael Dukakis, and many more. With DIS since 2013.