Innovation and Entrepreneurship in Europe

About this course

This 6-credit summer session includes two seperate, but related, 3-credit courses: Innovation and Entrepreneurship in Europe and the Entrepreneurship Practicum.

Innovation and Entrepreneurship in Europe

This course teaches tools and skills required to succeed as an entrepreneur — and lets you apply these tools in a real-life project. Gain an understanding of innovation in various settings looking at new business models and emerging technologies. And you develop a real start-up project using entrepreneurial methods based on structured customer engagement, hypothesis building, prototyping, and pitching to investors — all in fast iterations. Studying texts and writing papers are really not the primary ways to learn about entrepreneurship. In this course, you instead work hands-on, in a team, developing a startup that solves a real problem.

Entrepreneurship Practicum

You are placed at a Danish start-up and experience first-hand what issues young companies are struggling with in getting their products and services to market. This practicum focuses both on the specific challenges faced by your assigned start-up, and its competitors in their respective spaces, but also very much on your own personal journey into the entrepreneurial lifestyle. Furthermore you have the opportunity to build a network in Denmark, and to transfer some of your learnings and observations to the venture that you are building in the course.

Faculty

Mikael Fuhr

Faculty

Architect and Industrial Designer (Royal Academy of Fine Arts, Copenhagen, 1987). +20 years of experience in design management, innovation, communication and leadership. Design manager and project manager in DSB – Danish State Railways, 1998-1999, Head of Design Vision Lab in DSB, Director of Design in DSB, Founding Partner in FUHR, 2011. With DIS since 2013.

Shanal Uduwana

Faculty; Academic Counselor & Student Support Advisor

Master of Teaching (Secondary) and Bachelor of Business (Marketing) from Monash University. Former Academic Manager, Lecturer and Foundation studies Program Coordinator at Deakin College 2019 – 2022. Lecturer and Unit Leader for Marketing 1: Theory and Practice and Consumer Behaviour at Monash College 2016 – 2019. Previously involved in various marketing initiatives including: product and brand launches with Grey Group, brand redesign at Mentholatum Australasia and event activation for National Australia Bank (NAB), Flight Centre Travel Group and Monash University. With DIS since 2023.