European Business Strategy: Case StudiesSemester Course

Program
International Business
Week-Long Study Tour
Helsinki-Riga or London or Berlin-Prague
Core Course Week Study Tour
Western Denmark
Major Discipline(s)
Business, Management
Type
Core Course
Available
Fall/Spring semester
Credit(s)
3

This course is aimed at students looking to understand the European business environment, in order to learn about European business strategies and how businesses are impacted by their local business environment. The course provides you with a unique hands-on learning experience working in teams to complete and present a comprehensive research project associated with a sponsor company.

In European Business Strategy,  we completed a sponsor project with Carlsberg in which we analyzed their most pressing issues, and presented our solutions directly to their Innovation Director at the end of the semester. I can definitely picture my future solving complex marketing challenges for such a high-profile brand, so it was great that DIS allowed me to do that!”

– Patrick, Washington U, St. Louis

Faculty

Leif H. Rasmussen

DIS Copenhagen Semester Faculty

Cand.merc. (Copenhagen Business School, 1982). Head of Marketing, Faxe Brewery A/S, 1985-1989. Marketing Director, The Danish Brewery Group A/S, 1990-1996. Sales and Marketing Director, Royal Unibrew, 1997-2007. CEO and Owner, Imexpo. With DIS since 2007.

International Business, Leif Rasmussen

Niels Hald

DIS Copenhagen Semester Faculty

Cand.polit. (Economics, University of Copenhagen, 1979). Secretary General and CEO, The Danish Brewers Association and The Danish Softdrink Association. Counsellor of Embassy, Deputy to the Ambassador, Permanent Representation of Denmark to the EU, 1992-1996. With DIS 1988-1992 and since 2002.

International Business, Niels Hald

Daniel Karpantschof Reece

DIS Copenhagen Semester Faculty

Master of Laws (International Taxation, St Thomas University Miami, 2005). Founder and Managing Director of Nordeq Management A/S. CEO of the Equinor Group 2005-2014. Expertise in cross border corporate structuring, private equity, and leadership. With DIS since 2015.

International Business, Daniel Karpantschof Reece