This course is aimed at students looking to understand the European business environment, in order to learn about European business strategies and how businesses are impacted by their local business environment. The course provides you with a unique hands-on learning experience working in teams to complete and present a comprehensive research project associated with a sponsor company.
In European Business Strategy, we completed a sponsor project with Carlsberg in which we analyzed their most pressing issues, and presented our solutions directly to their Innovation Director at the end of the semester. I can definitely picture my future solving complex marketing challenges for such a high-profile brand, so it was great that DIS allowed me to do that!”
– Patrick, Washington U, St. Louis