Competing and Creating in Global Markets

About this course

This course is designed to provide students interested in global commerce with an understanding of concepts, frameworks, and analytical tools necessary to compete and innovate in markets around the world. The course is divided into three modules. Mod I (5 class sessions) is an overview of the transformation of global competition and business, the current state of globalization, and the basic strategic and analytical frameworks used to formulate and implement a global strategy. Mod II (4 class sessions) is a series of workshops focused on ways that organizations leverage and visualize data to create value and support decisions involving new business opportunities. Mod III (16 class sessions) will engage students in both the analysis of major markets in Europe and Asia and the study and development of innovative business concepts and models to serve those markets. The course emphasizes student engagement through teamwork on a variety of assignments and projects.

Faculty

Leif H. Rasmussen

Faculty

Cand.merc. (Copenhagen Business School, 1982). Head of Marketing, Faxe Brewery A/S, 1985-1989. Marketing Director, The Danish Brewery Group A/S, 1990-1996. Sales and Marketing Director, Royal Unibrew, 1997-2007. CEO and Owner, Imexpo. With DIS since 2007.

Peter Friis-Mikkelsen

Faculty

Master in Law (Copenhagen University, 1991). Past Work experience includes: Partner Group Manager (2002-2005) & Business Manager (2005-2008) both at Microsoft DK; VP Sales at ScanJour A/S (2008-2011), VP Sales Europe at Medical Insight A/S (2011-2012). Current Founder/Partner at COO Consulting (2012-). With DIS since 2016.