About this course
The sports industry has grown to one of the largest industries in the modern society. This sector is in many aspects different from other industries. You gain an understanding of the individual interests and deliveries by the different independent but strongly networked stakeholders in relation to the impacts of sports on the society. This course covers sports economics from both a macro and micro perspective looking at the impact of sports activities on society, including economic impact and national identity, and the financing models, sponsorships, and marketing of sports organizations.
Syllabus
Pre-requisites
One course each in macro- and microeconomics at university level.
“This was probably my favorite course here at DIS. Frederik is a great instructor with a lot of personal experience within the sports industry in Europe. The lectures were three hours long but not hard to get through if you like to talk about sports, marketing, and branding. We talked about these topics and many more without going in too much detail of the economic aspect of the sports industry, which made it more enjoyable. The workshops were also very insightful in comparing the markets of the U.S. and Europe, and I felt the workload was fair yet challenging. The field studies were probably my favorite part–we saw an FC Copenhagen soccer match and an ice hockey game which were a blast! I totally recommend this class to anyone who is a sports player, fan, or simply interested in learning more about the sports world in general.”
Faculty
Frederik Munk
FacultyMaster’s (Political Science, Aarhus University, 2005). Worked at the Trade Office at the Ministry of Foreign Affairs, 2003. Key Account Manager at Danish Agency for Governmental Management, 2006-2008. Senior Event Consultant at Sport Event Denmark since 2008. External lecturer at Copenhagen Business College and University College Nordjylland since 2013. With DIS in Fall 2016.
Kenneth Cortsen
FacultyPh. D. at Aarhus School of Business/Aarhus University. Focus is on various commercial topics within the intersection of sport management, sport marketing and sport economy; Master of Science in Business Economics with an emphasis on organization and strategy (Cand. Merc.) from Aalborg University, Denmark; Master of Business Administration in General Management from Dowling College, Oakdale, NY, USA; Bachelor of Business Administration at Dowling College. With DIS since 2018.