This course explores how businesses can leverage AI for strategic planning, innovation, and value creation. Through a case study of a global Danish company, students examine how AI informs strategy development and shapes competitive advantage across the value chain—from innovation to customer experience. The course highlights how AI enables firms to adapt to market changes, enhance capabilities, and engage customers. Students gain practical insight into building and operationalizing strategy in an AI-driven business environment.
Syllabus
Summer 2027
This is a draft syllabus. The final syllabus will be available here a few days prior to the new course’s first start date.
Cand.merc. (Copenhagen Business School, 1982). Head of Marketing, Faxe Brewery A/S, 1985-1989. Marketing Director, The Danish Brewery Group A/S, 1990-1996. Sales and Marketing Director, Royal Unibrew, 1997-2007. CEO and Owner, Imexpo. With DIS since 2007.
Peter Friis-Mikkelsen
Master in Law (Copenhagen University, 1991). Past Work experience includes: Partner Group Manager (2002-2005) & Business Manager (2005-2008) both at Microsoft DK; VP Sales at ScanJour A/S (2008-2011), VP Sales Europe at Medical Insight A/S (2011-2012). Current Founder/Partner at COO Consulting (2012-). With DIS since 2016.
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