Competing and Creating in Global MarketsSemester Course

Competing and Creating in Global Markets Semester Course
Major Discipline(s)
Business, Leadership Studies
Elective Course
Spring semester

This course is designed to provide students interested in global commerce with an understanding of concepts, frameworks, and analytical tools necessary to compete and innovate in markets around the world. The course is divided into three modules. Mod I (5 class sessions) is an overview of the transformation of global competition and business, the current state of globalization, and the basic strategic and analytical frameworks used to formulate and implement a global strategy. Mod II (4 class sessions) is a series of workshops focused on ways that organizations leverage and visualize data to create value and support decisions involving new business opportunities. Mod III (16 class sessions) will engage students in both the analysis of major markets in Europe and Asia and the study and development of innovative business concepts and models to serve those markets. The course emphasizes student engagement through teamwork on a variety of assignments and projects.


Carl P. Zeithaml

DIS Copenhagen Semester Faculty

Doctor of Business Administration, Strategic Management (University of Maryland, 1980). F.S. Cornell Professor of Free Enterprise and Dean Emeritus, McIntire School of Commerce, University of Virginia. Director, Dollar Tree, Inc., 2007-2021. Member, International Advisory Board, DIS, 2015 to present. Expertise in global strategy, competitive strategy, corporate political activity, and corporate governance and leadership. Visiting Faculty With DIS for Spring 2022.

DIS Visiting Faculty - Car Zeithaml