To kick off the project between Carlsberg and DIS students, Finn Wulff, Director of Innovation and Marketing at Carlsberg Denmark A/S, presented the company’s mission and marketing goals during Core Course Week. Students then had the duration of the semester to develop their marketing proposals, based on knowledge gained by meeting with professionals in the brewing industry and surveying Copenhageners.
After several rounds of presentations, a student voting procedure, and constructive criticism; three teams of students were selected to present at the Carlsberg Museum & Business Center. Finn Wulff engaged the teams with feedback and questions, and their fellow classmates came to watch, support, and learn from their presentations.
Following the presentations, the winning team was announced, and excitedly received their winning certificate, along with Carlsberg and DIS merchandise. The team praised the experience, “We couldn’t have done it without an incredible team dynamic and guidance from our DIS faculty, Adela and Mikkel. Working with Carlsberg this semester has been a great experience!”
Kylie Philbin, University of Virginia
Serena Kathleen Dugan, Vanderbilt University
Timothy Stubbs, Loyola University Maryland
Lily Sarah Schwartz, Indiana University
Kurt Keller, University of VermontBack to all news